Images via Perth Style and Watson X Watson.
This was Sydney-based label Watson X Watson's second appearance at MBFWA. The designer sisters Somer and Liberty played on an aspect of Australian Fashion Week I've somehow missed until now - the casual, beachy look that dominates the runway down under. This season they showed delicious checkered and water-inspired prints, with and without colour, and their balance of relaxed and refined that makes the label stand out from other casual/beachwear brands. I loved the interplay of textures and, of course, the prints (the water ones reminded me a little of Osklen SS13) and got a chance to talk to the designers about the collection.
How did you get into working on a label together?
We worked in similar roles for other companies before starting our own, it was a natural progression for girls that have a tonne of ambition.
The inspiration behind this collection is surfing, but spans silver pants to black evening dresses. How
did surfing and surf culture manifest your designs?
Surfing and surf culture is something that has crept into our respective worlds, we love the grunge element, as well as the body-con aspect to surfing, its incredibly athletic as well as super-casual, and we wanted to try to give that 'ease and wearability of the culture' a WXW spin, taking a 'flanno' inspired print and putting it into bonded silk is a great example of elevating an element to make it special.
Watson X Watson maintains a strong Australian influence. How important do you think it is to keep a focus on your surroundings?
Its important to talk local - to be authentic, relevance is a word we throw around the office regularly, and I guess that's possibly what people are referring to when they say that we feel very Australian. At the moment the Australian market remains our focus, (we just opened our first store on William street in Paddington, Sydney), but when
we expand further Internationally, its going to be important for our brand to be saying something fresh and authentic to what we are as a brand. The Australian aesthetic is a reflection of the lifestyle here, it's refreshing in that the outdoor aspect lends itself to a sexiness, yet we're very relaxed.
This was your second show at MBFWA. How has your label evolved since you began showing on-schedule?
We just expanded as a brand, both in footprint (more stockists), as well as our online store, and our flagship store at 29 WIlliam street, Paddington.
What are your aspirations for the future of the brand?
More stores of our own, more interaction on our website with our online store, and slow but steady international growth. We'll slowly but surely grow into our skin, and keep refining what our brand means through great products.